Creativity & Communication

I found this in my digital file cabinet today as I was cleaning my computer.  Thought I’d share. Sometimes, it’s not what you say, but how you say it.

One day a blind man was sitting on the steps of a building with a hat by his feet and a sign that read: “I am blind, please help.”

A creative marketer was walking by and stopped to observe. He saw that the blind man had only a few coins in his hat. He dropped in more coins, and without asking for permission, he took the sign and rewrote the words.

He returned to the blind man and noticed that his hat was full of bills and coins. The blind man recognized his footsteps and asked if it was he who had rewritten his sign and wanted to know what he had written on it.

The marketing man responded, “Nothing that was not true. I just wrote the message a little differently.” He smiled and went on his way.

The new sign read: “Today is spring and I cannot see its beauty.”